KEY ASPECTS OF PRICING AS AN ELEMENT OF ENTERPRISE MARKETING POLICY

Introduction. The article examines the main key aspects of product pricing, which is element marketing policy enterprise. authors emphasize that pricing for products processing plant one important ways to use economic laws further development production. goals at enterprise are outlined, include: maximization profit; ensuring survival in market conditions; maintenance segment company operates. It proved raising price can also increase or decrease total profit enterprise, it all depends on soundness policy, analysis sensitivity prices and, most importantly, and information situation macro environment. After all, when forming an effective enterprises must have appropriate support, take into account principles its formation, adhere current legal framework state regulation prices, monitor factors internal external turnover, optimize turnover costs net profit. purpose substantiate theoretical commercial activities determine features formation achieve a high level marketability profitability Method (methodology). In process conducting research, systematic approach following methods were used: monographic (in study problem; generalizations, elaboration conclusions); generalization, description scientific issues products); abstract-logical (for formulation conclusions, recommendations improving as activity). Results. As result elements novelty obtained, follows: essence instrument revealed; implementation considered; activity determined; characteristic prospects improvement carried out. Therefore, practical significance obtained results lies possibility using methodological developments